About Martida

Built for the night
you've been planning for years.

Martida is wedding infrastructure for diaspora families — the ones who invite four hundred, run six family groups, and have stood at the door with a notebook one time too many.

§ I · Why we exist

A Somali wedding
is not a Western wedding.

Four hundred guests is not unusual. Four hundred guests is the minimum before people feel the family was embarrassed. Every extended family expects a seat. The couple does not manage a guest list of four hundred people — that is impossible. The couple delegates.

Uncle Hassan gets forty seats. He manages those forty. Aunt Halimo gets thirty. She manages those thirty. On the night, someone stands at the door of a dim banquet hall, usually a cousin, usually on a phone, trying to figure out who is actually invited.

Zola does not know this exists. Neither does The Knot. They built software for a problem they understood. Martida is built for this problem.

§ II · What we believe

Four principles that run under every pixel.

01

Built for 400, not 40.

Every feature assumes your wedding is large, your family is layered, and your guest list does not fit in one person's head.

02

Family first, app second.

The scanner, the delegation, the trilingual invitation — all of it exists so the family can do what it's always done without the chaos it always had.

03

No per-seat fees, ever.

A wedding with 500 guests costs the same as a wedding with 50. We charge for the product, not the size of your family.

04

Somali-first. Swedish-true. English-ready.

The invitation your mother's friends receive reads like it was written for them because it was.

§ III · Who built this

A small team that has stood at the door.

Every one of us has been the cousin with the notebook, the aunt with the guest list, or the groom fielding phone calls on the morning of.

Founders
AH

Abdul Hussen

Founder & CEO

Went to a Somali wedding with 400 guests and watched the entire check-in fall apart before the first speech. Went home and built the fix. Engineer, product designer, and the reason this platform exists.

H

Hanad

Co-Founder & Head of Market Development

It was his family's wedding that started all of this. He lived the problem before it became a product. Now he's the first person you'll talk to if you try Martida — and probably the one who'll convince you to stop worrying about your guest list.

Leadership
RS

RockStone

Head of Growth

Has filmed more Somali weddings than he can count and built an audience of 650,000+ who trust his eye for what makes a celebration beautiful. He's seen what works at the door and what doesn't — hundreds of times over.

D

Dini

Head of Partnerships

Knows the Swedish wedding industry from the inside. Venues, planners, photographers — Dini builds the relationships that put Martida in front of couples through the people they already trust.

M

Merwan

Head of Community Growth & Acquisition

Deeply connected to the Somali wedding community across Sweden. If there's a couple planning a big day, Merwan probably knows someone who knows them. He's how Martida reaches families — not through ads, but through people.

The hall will be loud.
The door, finally, will be calm.

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